BBC First Click
BBC First Click is a two-year BBC Learning campaign to encourage people who currently don't use the internet, to understand and enjoy its benefits. The BBC is working with a range of partners including Libraries, UK Online and Age UK.
The campaign is part of the BBC's remit to help to deliver the benefit of emerging communications technologies and to promote media literacy. First Click builds on previous initiatives such as BBC WebWise.
Starting in mid-October with trails on BBC One, BBC Two and national and local BBC radio, the first stage of the campaign will lead up to get Online Week 18-24th October. The trails will promote the message that using the internet is easier than you think and that you're not alone - there are lots of other people like you.
The trails will give a free phone number - 08000 950 150. Anyone calling the phone line (open 8am-10pm 7 days a week) will get help from an adviser who will explore the sort of learning experience the caller is looking for; do a postcode search and signpost the caller to the most appropriate activity or event i.e. BBC Beginners Course, UK Online Centre or Library event.
First Click is offering free resources for partners to run introductory computer and internet sessions aimed at people aged 55 yrs and over. The resources have been developed in consultation with Digital Unite, who run Silver Surfers Week, and are based on audience research which shows that this audience wants to be taken step by step through the basics. The campaign is supported by a revised and updated BBC WebWise site.
